– Fast-growing Silicon Valley start-up’s patented app now available in Florida –
(SAN FRANCISCO) – For the first time, Floridians can skip carrying cash to the store and instead order Powerball and Mega Millions tickets safely and conveniently from their smartphones.
It’s all thanks to Mido Lotto, an app by Silicon Valley start-up Lottery Now, that is launching in Florida this week.
Mido Lotto first launched earlier this year in California and has seen its user-base grow 30x in just the last few months. As part of its rapid expansion, Mido Lotto will debut in two more East Coast states and many others around the country over the next few weeks.
Similar to DoorDash or Instacart (except its courier service is fully digital), Mido Lotto works as an intermediary that allows customers to order and manage their tickets directly in the app, which are purchased on their behalf from officially licensed retailers in Florida.
Players can also use the app to send tickets as gifts, play with friends, get jackpot reminders and instantly claim winnings up to $600 (for larger amounts, Mido Lotto hand delivers the winning tickets).
“We’re proud to give Florida residents a legitimate and easy way to play the state Lottery while offering them an app that ensures they never lose a ticket again, forget to claim winnings or forget to enter a draw,” said Lottery Now President Rich Wheeler. “We are thrilled to support the Florida Lottery’s excellent education initiatives by helping increase overall Lottery ticket sales by eliminating barriers to access. Now that Mido Lotto is available locally, Floridians can enjoy an easy way to play the Lottery 24/7 from anywhere in the state.”
Mido Lotto’s leadership team is uniquely made up of lottery, tech and gaming veterans. CEO Kevin Kramer brings 25+ years of Silicon Valley technology experience and President Rich Wheeler has 12+ years of lottery domain expertise from his time at leading industry vendors supporting dozens of states. The rest of the leadership team have designed games and technology for leading entertainment companies including Sony PS3, Disney, Zynga, and PopSugar.
Mido Lotto works with official state-licensed Lottery retailers and acts as a digital courier service to bring official state Lottery draw-games to customers’ mobile phones. The app utilizes a simple and secure process:
- Users fund their Mido Lotto account and place orders for the purchase of tickets on their behalf through the app.
- Tickets can be gifted or played as part of a group within the app; enabling friends, family and co-workers to play collaboratively in a simple and interactive way.
- Mido Lotto fulfills user orders with official state-licensed Lottery retailers.
- Winning prizes up to $600 can be immediately claimed into the user’s Mido Lotto account. For larger prize amounts, physical tickets are securely delivered to the player so they can collect their winnings at a claim center in accordance with State Lottery regulations.
The Mido Lotto app was designed with users’ security in mind, with tracking of all orders both in the app and via email. Ordering, tracking, checking results, and claiming winnings are all done in the app, saving users from making two trips to a store and risking losing their ticket in the interim or forgetting to claim their winnings before they expire.
Mido Lotto follows strict compliance protocols in accordance with all federal and state regulations including age verification and geofencing, as well as responsible gaming measures which include strictly enforced daily, weekly and monthly order limits.
“Mido Lotto is a compelling new product that can help revolutionize the Lottery industry and help further fund education in our state,” said Florida resident and former Massachusetts Lottery Director Sam DePhillippo. “Mido Lotto is an important option that allows Floridians to safely and conveniently play the Lottery and contribute to the enhancement of education in Florida.”
For more information, please visit www.lottery-now.com.
About Lottery Now and Mido Lotto
Lottery Now increases good cause contributions by bringing Lottery into the mobile, social, physical distancing age. Our app, Mido Lotto, is an accessible, trusted and exciting new way for people to conveniently and safely play the Lottery. We fulfill all orders with official state-licensed Lottery retailers to offer a digital “courier service” for the purchase and management of Lottery tickets bringing Official State Lottery draw-games to residents across both states without a trip to the store. Lottery Now opens the Lottery for everyone to play, win, and make an impact for the people and causes they care about.
Mido Lotto is a legitimate resource for all eligible persons interested in playing the State Lottery from the safety of their phones. Mido Lotto is not affiliated with, nor endorsed by the Florida Lottery, and makes no claim of ownership regarding any intellectual property of the Florida Lottery.