April 20, 2020
FOR IMMEDIATE RELEASE
LOTTERY NOW LAUNCHES MIDO LOTTO APP TO HELP CALIFORNIANS ORDER LOTTERY TICKETS FROM THEIR PHONES
Digital Lottery Courier Service Provides Access to California Lottery Tickets During Shelter-in-Place Orders
SAN FRANCISCO, CA – With millions of Californians complying with stay-at-home orders and social distancing protocols limiting “non-essential” in-person commerce, San Francisco-based Lottery Now has launched its MidoLotto app to expand the Lottery experience to enable Californians to play from their phones. Mido Lotto allows users to securely order Powerball, Mega Millions and Super Lotto Plus draw-game tickets, either as a single player or with a community of friends, anytime from anywhere in the state. Mido Lotto is secure, easy-to-use and designed for all consumers who use apps on their phones daily to conduct business, order groceries, complete financial transactions, read news and engage in social media.
Mido Lotto was designed to complement the California Lottery’s retail channel and support their important mission of funding education by offering improved convenience for ticket purchases and to reach and retain new customers. Mido Lotto was developed to be simple to use from any smartphone and invites new audiences that previously would not have been inclined to participate in the California Lottery.
As an added benefit, Mido Lotto allows Californians to continue playing the Lottery while adhering to social distancing guidelines. With the COVID-19 outbreak, purchasing a Lottery ticket in retail has become an arduous task and is negatively impacting California Lottery sales. It has been reported that the current trend could potentially result in a loss of more than $2 Billion in annual sales and an estimated $500 to $600 million decrease in school funding.
“We are proud to offer Mido Lotto as a legitimate resource for Californians interested in playing the Lottery from their homes and ease of their phones,” said Lottery Now CEO Kevin Kramer. “The Lottery Now team is invested in our community and supports the California Lottery’s goal of funding education. We view playing the Lottery as a social endeavor, and facilitate gifting and group play within the app to help players maintain social connections during this difficult time.”
As part of their commitment to help Californians through the COVID-19 crisis, Lottery Now is pledging to donate 50 percent of their service fees earned from Mido Lotto orders for the first 30 days following today’s launch to Feeding America.
“Mobile apps like Mido Lotto have the potential to revolutionize the Lottery industry and help further fund education in our state,” said former California Lottery Director Joan Borucki. “Mido Lotto is an important option that allows Californians to continue participating in the Lottery while social distancing guidelines and stay-at-home orders are in place.”
Mido Lotto works with official state-licensed Lottery retailers and acts as a digital courier service to bring official state Lottery draw-games to people’s mobile phones. The app utilizes a simple and secure process:
- Users fund their Mido Lotto account and place orders for the purchase of tickets on their behalf through the app
- Tickets can be gifted or played as part of a group within the app; enabling friends, family and co-workers to play collaboratively in a simple and interactive way § Mido Lotto fulfills user orders with official state-licensed Lottery retailers
- Winning prizes up to $600 can be immediately claimed into the user’s Mido Lotto account. For larger prize amounts, physical winning tickets are delivered safely and securely to the player so they can collect their winnings at a claim center in accordance with California Lottery regulations.
The Mido Lotto app was designed with users’ security in mind, with tracking of all orders both in the app and via email. Ordering, tracking, checking results, and claiming winnings are all done in the app, saving users from making two trips to a store and risking losing their ticket in the interim or forgetting to claim their winnings. Mido Lotto follows strict compliance protocols in accordance with all federal and state regulations including age verification and geofencing, as well as responsible gaming measures which include strictly enforced daily, weekly and monthly order limits.
About Lottery Now and Mido Lotto Lottery Now increases good cause contributions by bringing Lottery into the mobile, social, physical distancing age. Our app, Mido Lotto, is an accessible, trusted and exciting new way for Californians to conveniently and safely play the Lottery. We fulfill all orders with official state-licensed Lottery retailers to offer a digital “courier service” for the purchase and management of Lottery tickets bringing official California Lottery draw-games to residents across the state without a trip to the store. Lottery Now opens the Lottery for everyone to play, win, and make an impact for the people and causes they care about.
CONTACT: Bernice Jimenez Creager